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The Effect of the Advertising in an Auction Company
Zajíc, Vladimír ; Chalupský, Vladimír (referee) ; Mikulášek, Martin (advisor)
In the framework of public auctions the auction-companies work, which on the one hand face the problem of realizing the public auction from the point of view of marketing, on the other hand, at the same time, they try to be visible in the relationship the auctioneer and the auction proposer. It is a closed cycle whose task is to strengthen the marketing potential and, at the same time to increase the financial profit of the firm. The aim of this diplom thesis is focused on the advertising acivities of a smalll auction company, which at present is not very effective. This auction company has been lately rather successful and has proved its vitality, on the contrary, its profits in the form af the auctioneer´s rewards have started to stagnate. One of the reasons may be its lack of financial means which might have been released for the purpose of advertising. That is why, the aim of this diploma thesis is to avaluate the present advertising activities of an auction company. The positive and negative working of a concrete auctioneer in the public auctions market is going to be specified by help of single cases. The aim is also the identifying of the elementary mistakes giving evidences of bad advertising activities of the company. In the conclusion some recommendations concerning advertising activities are defined; their task is to enable small auction companies to make themselves more visible in the public auctions market.
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Strategic Management of Firm Bankruptcy
Oslizlo, Petr ; Foerser, Pavel (referee) ; Kopřiva, Jan (advisor)
Disrespect of economic laws and their relations or the violation of any law standards concerning company’s activities can result in its shutting down and following cessation. The cessation of the company is preceded by its dissolution with or without liquidation provided that its property is passed to a legal successor in title. The term liquidation refers to the settlement of debts and property of the dissolved subject. This diploma thesis is particularly focused on individual stages of liquidating process of business organizations and their relation on legal standards.
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Strategic Management of Firm Bankruptcy
Oslizlo, Petr ; Foerser, Pavel (referee) ; Kopřiva, Jan (advisor)
Disrespect of economic laws and their relations or the violation of any law standards concerning company’s activities can result in its shutting down and following cessation. The cessation of the company is preceded by its dissolution with or without liquidation provided that its property is passed to a legal successor in title. The term liquidation refers to the settlement of debts and property of the dissolved subject. This diploma thesis is particularly focused on individual stages of liquidating process of business organizations and their relation on legal standards.
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Opportunities and risks of multi-level marketing in the Czech republic
Hašková, Lenka ; Halík, Jaroslav (advisor) ; Štencelová, Jana (referee)
This paper presents the model of the business called Multilevel Marketing that is known as MLM. In the first part there is the characterization, the origin and historical development of Multilevel Marketing. The companies that became pioneers in this branch in The Czech Republic and became successful thanks to this model of the business are also mentioned in the first part of the paper. The differences between pyramid, non-ethical and illegal Multilevel Marketing are also contained in this part as well as personal sale as a main tool of MLM. The second part of the paper shows the practical example of the successful American company Mary Kay, which is well-known in cosmetic industry. The business of this company is based on Multilevel Marketing. The Mary Kay is described in detail in the second part including its operation, main principles and mottos. I believe that I have good preconditions of the description of this company as one of its advisors. I am able to meet readers truthfully with running of Mary Kay. The very last part of the paper describes business opportunities at Multilevel Marketing, their advantages and disadvantages, the ways of choice of Multilevel Marketing company and the information that helps to decide whether to start doing business with these companies or not. Finally, the findings will be summarised at the end of the paper.
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Comparison of e-auction and direct sale of apartments
Gavlasová, Kristina ; Srpová, Jitka (advisor) ; Habrmanová, Blanka (referee)
The main aim of the thesis is the comparison of the e-auction and the direct sale of apartments and to find answers to the research questions: Does the way of sale affect the price of the apartment? Are the prices higher in e-auction than in direct sales? In the theoretical part, the issue of auctions and direct sales is described and the development on the Czech real estate market is outlined. Analytical part analyzes data from e-auction and direct sale of apartements, and research questions are answered.
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The Effect of the Advertising in an Auction Company
Zajíc, Vladimír ; Chalupský, Vladimír (referee) ; Mikulášek, Martin (advisor)
In the framework of public auctions the auction-companies work, which on the one hand face the problem of realizing the public auction from the point of view of marketing, on the other hand, at the same time, they try to be visible in the relationship the auctioneer and the auction proposer. It is a closed cycle whose task is to strengthen the marketing potential and, at the same time to increase the financial profit of the firm. The aim of this diplom thesis is focused on the advertising acivities of a smalll auction company, which at present is not very effective. This auction company has been lately rather successful and has proved its vitality, on the contrary, its profits in the form af the auctioneer´s rewards have started to stagnate. One of the reasons may be its lack of financial means which might have been released for the purpose of advertising. That is why, the aim of this diploma thesis is to avaluate the present advertising activities of an auction company. The positive and negative working of a concrete auctioneer in the public auctions market is going to be specified by help of single cases. The aim is also the identifying of the elementary mistakes giving evidences of bad advertising activities of the company. In the conclusion some recommendations concerning advertising activities are defined; their task is to enable small auction companies to make themselves more visible in the public auctions market.
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Strategic management of firm bankruptcy
Oslizlo, Petr ; Ungerman, Jan (referee) ; Kopřiva, Jan (advisor)
Disrespect of economic laws and their relations or the violation of any law standards concerning company’s activities can result in its shutting down and following cessation. The cessation of the company is preceded by its dissolution with or without liquidation provided that its property is passed to a legal successor in title. The term liquidation refers to the settlement of debts and property of the dissolved subject. This diploma thesis is particularly focused on individual stages of liquidating process of business organizations and their relation on legal standards.
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Analysis of the direct sale in the Czech Republic
Frištiková, Mária ; Machek, Martin (advisor) ; Kolouchová, Daniela (referee)
The aim of my thesis is to analyzedirect sales from the customers point of view. How customers see copanies using direct sales I tried to find out the rate of their likeability and if they are at least known. What motivation do they have to buy when customers are buying their products. The buying frequency was also one of the factors. In theoretical part is described by professional literature and on-line source marketing, its forms, direct sales and companies using direct sales in Czech republic. I used quantitative method by questionnaire.I created the questionnaire elecronicaly and in printed version as well. While creating the thesis I focused on discussin som of the factors that customers are surraunded by.
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Motivational programmes in direct sale
DRDÁKOVÁ, Helena
The aim of this thesis was evaluation and comparison of two motivational systems which are focused on distributors of chosen companies and recommendation for improvement of current situation in these two companies. It was necessary to study specialized literature and define basic terms related to motivation, theories of motivation, motivational strategy, motivational programmes, remuneration and direct sale to fulfil the aim of the thesis. At first in practical part there were described and analysed motivational programmes of chosen companies Oriflame Cosmetics ČR and Avon Cosmetics ČR. For analysis of motivational programmes was used anonymous questionnaire. Next step was to compare the results of questionnaire of both companies. Based on analysis and synthesis of questionnaire results were formulated general recommendation and proposals for motivation of both companies distributors.
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